Arkansas Press Association

The Client

Arkansas Press Association (APA) is the state’s first trade association serving the newspapers of Arkansas. APA operates with three distinct subsidiaries—Arkansas Press Services (APS), Arkansas Newspaper Foundation (ANF) and Arkansas Newspaper in Education (NIE)—that each work toward achieving unique objectives under the umbrella mission of the APA.

The Challenge

ArkansasPress.org was originally developed in-house back in 1998. The design was outdated, the home page was cluttered with too much information, and it was extremely difficult for members to find the information they needed. Furthermore, one staff member was spending a lot of time updating the content by hand-coding HTML.

APA needed a modern design that matched its new printed marketing brochures, showcased important content within an intuitive navigation interface, and allowed members to request and purchase newspaper ads through the Web site.

The Solution

At the beginning of our engagement with APA, we unleashed our business analysts to immerse themselves in APA’s business. They emerged with a deep understanding of APA’s customers, each subsidiary and its challenges.

Armed with a clear understanding of the project goals, we worked closely with APA to pare down and reorganize the site content to draw more attention to each subsidiary and clearly describe what each group does. We then designed the site graphics to carry the same branding established in its print materials.

Finally, we built the entire Web site in a scalable open source content management system containing an e-commerce system that allows APA to sell ads and products online.

On the APS side, we created a series of interactive information request forms that allow advertising agencies to specify ad programs of interest and submit their contact information to APA for follow up.

The Results

The Web site launched just in time for APA’s annual newspaper convention in July 2008. Since then, APS has received dozens of inquiries about its ad programs and has gotten dozens of new leads that converted into buying customers. 

Members have commented that they can get to the information they need much faster, and staff members are using the content management system to update the Web site in a fraction of the time they had dedicated previously.

And APA’s professional-looking Web site presents an image that is on par with press association Web sites throughout the country.


  • Content Management System
  • Information Request Forms
  • Sortable State Newspaper Grids
  • Shopping Cart
  • News
  • Calendar


  • Business Analysis
  • Information Architecture
  • Graphic Design
  • Logo Design
  • Web Site Programming
  • Content Entry
  • CMS Admin Training
Open Source Developer